When it comes to film-making and its marketing these studios, I believe must be careful at all times on how to market their products. A film-maker's duty is to make the film artistically stunning and entertaining. This could be a indie film or big action adventure film. Speaking of the studios, and when I say studios, I mean those folks behind desks in suit and tie, who supposedly knows what audiences want to see on a typical Friday night. A film-maker makes the film and then the rest is up to the film studio on how to handle it. But, sometimes that is not the case. Before I express my humble opinion on what the studios should do and don't, I am going to bring the spotlight on the current situation that our country is going through. I have no intentions to get political here, but stating the facts is essential when it comes to the ticket prices at the box office window. Studios have lots money, for they have been earning it from ever corner possible. We have a successful film at the box office and since it is successful it is famous and since it is famous, we have the DVD sales, Blu-Ray sales, posters, merchandise etc. It was the DVD, now the Blu-Ray sales of Close Encounter of the Third Kind (1977) that is still on the shelves.
We are all overwhelmed each day by everything that is going on in the United States of America, and the rest of the world. Look at the oil prices for example; every time someone pulls in to a gas station and when I am present, I see that they roll their window down and look at the prices. Don't think that I am not one who is not pulling the window down. I do it before the next consumer. It is saddening. Not only the oil prices, we have the groceries to think about. Forget about the groceries, we have educated people with degrees and they are all looking for jobs. Educated individuals are starting to work for fast food restaurants while in reality they could spend their energy and time working on what they have studied. Looking at the current situation not only it is me who thinks that we live in a bleak world, I am sure there are others who will agree with me. We are all on the same boat here trying hard to push ourselves to get somewhere and with ourselves take the country to the next level. Considering these important issues and comprehending the impact of these bleak days, we still try hard to move ourselves. I believe that we can make it. Every morning driving to work, I see thousands of cars moving ahead of me. And inside each vehicle on the road, I see hope.
Why am I bringing this up on Cinematic Impact? - Well, the current situations is also affecting the cinema. People are not happy. We see smiles on their faces, but deep down behind those smiling faces, we have worried minds. They are worried about their children future, bills and job. I think studios should slow down and comprehend the feelings of the audience. Films take us to a different world for 2 hours, and that is why people go to movies in first place. Sadly, the ticket prices are too high for them. It was IMAX, and now it is IMAX 3D. And then there is 3D itself. Comparing the prices per person, it is not fair. Here is my suggestion. Since studios loves to attract audiences towards IMAX and 3D, I think they should hold discussions with these brands and bring the prices down a bit. Give the audiences a break to enjoy what they like to enjoy. I can guarantee that we will have long lines of people with their children standing with pop corn and drinks in their hands in the movie theaters. Audiences wants to escape the current world situations and get introduced to imaginary characters on the screens, yet even that is arduous to afford. If these brands lower their prices for the audiences they will profit from two sides; more money, which is something that they want obviously, but also the attention of the people. Positive attention.
Last night, I went to see john Carter, a film directed by Andrew Stanton (Wall-E) and prior to watching the film, last week, I was tweeting with Mr. Andrew Stanton regarding the film and IMAX cameras. My question to him was if he used to real IMAX cameras on his film, John Carter. He replied back and stated that it was a conversion, but with care. I understand why studios decided to do that. It is to bring more money. So, here I am, standing at the box office window and behind me, I see only ten people. I purchased the tickets for digital presentation only, for 3D is not my cup of tea. I see a mother next to me with her two sons around ages 15 and 10. The older one tells his mother, I want IMAX 3D. The mother replies to her older son, “It is expensive, honey.” I am not exaggerating here. The next thing, I see the same family two rows down viewing the film in digital presentation. I just don't see that excitement in people anymore when I go to movies. It is not fair. Just like a line from John Carter, he is looking at the sky as the enemies is near and he says, That don't look like a fair fight.
I was also under the impression that the studios did a great marketing on the film. But, looking at it now, they were not even pushing the film domestically to attract the audiences. The film has earned only $9.8 million from its opening night despite receiving a B+ CinemaScore.
According to both Disney and Universal estimates, John Carter narrowly won the Friday box office, but by Saturday, it will be overtaken by holdover Dr. Seuss' The Lorax, which is anticipating a $40 million weekend. Universal and Illumination Entertainment's Lorax, which grossed $9.6 million on Friday, will finish Sunday with a domestic gross north of $122 million (several rival studios actually had Lorax beating John Carter on Friday) as reports HollywoodReporter.
I enjoyed the film to be honest, I thought it was entertaining and ardently made by Andrew Stanton. I recommend the film to everyone, for it is truly a introduction to a rich world. I wish the film a good luck though, and I hope the word of mouth bring more people at the box office window to view this film. Its production budget is $250 million and looking at the current revenue it seems like a very long voyage to reach $250 million just like the distance between the Earth and Mars. Overall the film itself is stunning. And, who is to blame here? I blame the studios for their poor marketing and not giving the audience a chance to see the film even in enough 2D screens. Every theater record states that this film is reserved for IMAX 3D and 3D. But, sadly people are too afraid, for the high prices. Pay for the gas to come to movie and then pay for IMAX 3D again to view the film. That don't look like a fair fight. I am always going to stand by the audience, for I am one. I am working on my screenplays trying every night and day to come up with original ideas, for I, too have a vision and hope to bring something good for cinema. And, I will always care for the audiences and their needs. I want them to be inspired and talk about movies driving or walking back home with their friends and relatives.